What are the Simplest Steps to Promotion?


The majority of working people feel like they are owed a promotion. Whether its long days at the office, being underpaid or sacrificing precious time with your family, we all expect to be rewarded for hard work. So, why are so many employees stalled on their way up the career ladder? There are a number of potential reasons why. Here, we will look at the main reasons why your promotion is eluding you and how to tackle these problems.

Be Deserving

It may sound harsh but this is the problem facing many individuals who are looking to advance. You have to remember, the people who are promoted are those who exceed expectations. If you are putting in the minimum effort, or even an adequate job, this is usually not enough to stand out. You may believe you are sacrificing a lot for your job but you need to examine your work objectively- are you really doing enough to warrant a promotion?

The good news is, all is not lost- there is always time to aim higher. Those who are given greater responsibility, usually earn it through hard work. This means putting in more hours and using this time to give your boss more than they asked for. Productivity is incredibly important and this should be one of your main goals. Once you are excelling within your current position, ask your boss if you could take on more work. Yes, this does mean increasing your workload but this is usually what it takes to garner success.

Be a Leader

The majority of promotions facilitate a move into a position of leadership. Therefore leadership skills are paramount. If you are working hard without reward, you should ask yourself whether the problem could be to do with your potential as a leader. Qualities such as trustworthiness, teamwork and the ability to remain cool under pressure are all prized among employers.

Fortunately, there are ways in which to improve on your managerial potential. For example, ensure you have a strong working relationship with your peers. This illustrates your ability to work within a team, something that will be noticed by your boss. Conversely, although team work is important, don’t be afraid to stand out for all the right reasons. Also, try to approach every obstacle in a calm and positive manner- even if you don’t particularly feel like it. Managers are faced with problems on a day to day basis and potential candidates will need to be able to cope with this pressure.

Be Vocal

It may seem obvious but you need to make sure that your boss actually knows that you are looking for a promotion. Those who quietly get on with their work may appear settled within their role and therefore could be overlooked when a position opens. In fact, there are many workers who don’t like the idea of a managerial position so you could forgive your boss for making that assumption.

The way in which you broach this subject with your employer will depend on you, your job and the relationship between the two of you. As a rule, it’s best to approach the subject softly- after all you don’t want to put them in an awkward position. Organise a meeting with your boss to discuss your role within the company and the potential for advancement. Try to appear eager but focus on factors such as taking on more responsibility and personal productivity as opposed to positions and wages. Once your employer is aware of your ambitions, there is a much greater chance that they will consider you in the future.

Earning a promotion can take a lot of hard work and determination but the potential benefits are definitely worth the extra effort for those seeking a step up.



Simple Ways to Improve your Adwords Performance


Google Adwords. What the Dickins…? I know. If you suffer with Googlephobia creating high ranking Adword campaigns may seem impossible, but don’t worry, you’ll be pleased to know that Google Adwords isn’t as complicated as it may seem. In fact, with a few tricks up your sleeve, you can be on your way to creating successful Google Adword campaigns before you know it.

Google Adwords

So, the purpose of Google Adwords (if you’re not familiar) is to generate traffic to your website, which in turn will help generate conversions. When key search words are entered by a user on Google, the highest ranking ads that correspond with the search terms will appear at the bottom and the top of the page – the top of the page being the preferred and most beneficial position. When someone clicks on your ad, you pay Google Adwords a fee (your bid).

Google Ad Rank

It’s important to explain Google Ad Rank before we go any further. The position of your company’s ad will depend on your ad rank. This is determined by the combination of your bid (the amount you are willing to pay each time your ad is clicked on) and your quality score (determined by a Google metric based on your ad’s clickthrough rate [CTR], keyword relevance and the quality of your landing page).

Now, it’s fairly easy to create Google Adword campaigns; once you’ve logged in, followed the prompts and entered your billing information, you’re away. The tricky bit (some might say) lies in the ability to create successful Adword campaigns in terms of rankings and clickthrough rates.

Choose the right keywords

Well-chosen keywords and phrases will give your ad the best chance of being displayed to the right people. Your keywords should match the search terms customers would enter into Google to find products or services like yours. Your keywords should also match the keywords on your landing page. Your landing page must then, of course, meet the user’s expectations as expressed via their search query. To get ideas for keywords, you can use Google Keyword Planner. This is a free Adwords tool that helps you choose relevant and high-ranking words for your ads. The Keyword Planner is also useful for selecting the most relevant keywords from your own website – the quality of this will depend, however, on the quality of the content on your website.

Identify Negative Keywords

This might sound weird, but makes sense when you think about it. As a pay per click (PPC) advertiser your objective is to attract traffic that will lead to conversions. It’s therefore important to avoid key words or phrases that are too general as these may lead you to pay for clicks from people who aren’t at all interested in what you have to offer.

Once your Adword campaigns are up and running you can use Adwords to view the search terms that are triggering your ads to be displayed. Search terms that aren’t valuable to you can be added as negative keywords which will prevent your ad from being displayed when those keywords are entered.


Use all relevant ad extensions

Ad extensions are an Adwords feature that enable you to display additional information with your ad. Various ad extensions are available such as sitelinks, callout extensions, location extensions, reviews and more. Use the ad extensions that are relevant to your business to help your business stand out from your competitors.

Optimise your ad text for longer headlines

The most important part of your ad is the headline as this is the part that will most likely grab the viewer’s attention. Google now enables you to place more information in the headline where it’s most likely to be noticed. By doing this, ads have a 6% increase in CTR compared to ads with the standard headline and description. It’s important to note that headlines must be a complete phrase or sentence and end in punctuation such as a full stop or question mark.


As soon as your Adword campaign is running, Adwords will start collecting data regarding the ad’s performance. You can use Adwords to see performance statistics for your campaigns, ad groups, ads and keywords. It’s a good idea to keep an eye on this on a regular basis (weekly) to see how well your ad campaign is doing and whether adjustments can be made to your ad based on the data.

Conversion Tracking

Conversion tracking is a free AdWords tool that enables you to find out how many ad clicks are turning into actual customers. It can also help you identify which ad campaigns and keywords are proving to be most successful to your business. It’s a great way to review progress and make adjustments where necessary.

Final Thought

Google Adwords can be a great way of driving traffic to your website. It’s not for the fainthearted that’s for sure, but with the right knowledge, Google Adword campaigns can lead to a great return on investment. Kerrrching!

First Directory passes the Million mark!


We are always looking for ways to improve the quality as much as the quantity of results users can expect to receive from First Directory and we are just completing a major change which means we have just got bigger, a lot bigger.

We have developed some pretty smart software that uses 17 points of reference to validate the information we will be displaying and along with our new search software we are confident that the best prospects will always be appearing first, saving the user time and delivering higher quality contacts to companies

Every listing now supports multiple Q&A conversation. Allowing companies to inform prospective customers and to also build a library of answers that will help future customers find the answer faster. This unbiased delivery means that users can make a judgement based on real world opinion, not website hype.

We back this up with a unique description of the company, unlimited Brand & Trade Names, Turnover, Employee range, Vat No, Quality Approvals etc so users can work from an informed base.

All of this information is available to every company within the directory and no company can influence any review or Q&A sequence.

Local searching has also got a lot better with an expandable ‘pin point’ UK map on the right of the results page showing the location and relevance of each supplier.

By putting our emphasis on the user, we attract a wide audience, both UK and Overseas (basically 66% UK; 22% Europe and 12% ROW). And quite deliberately we target a far wider user group than the hackneyed term ‘decision makers’. In the B2B marketplace any serious purchase involves a wide range of influencers and we want you to talk to them all.


Bringing the emotion back into statistics using Sentiment Analysis

disappointment disappointed in people in gouvernment,in brand, church ,or society. Disappointing medical or sports results

Brand sentiment…it’s a term I hadn’t heard of until last week. I was a bit worried it was just another throw away marketing term, you know the kind; it sounds all exciting and trendy but just turns out to be something to add way down at the bottom of your ever expanding list of things to do. It may never even make the list.  So, anyway, I didn’t have to do much digging to uncover what it is and it turns out it is actually something worth knowing about, especially if you are nurturing a customer-centric brand – which hopefully you are.

In a nutshell Brand Sentiment is basically how people are feeling about your brand. It’s pretty self-explanatory as to why this is important so I won’t go into too much detail, only to say that people who feel negatively towards your brand will be happy to share their experiences on social media platforms, informing every Tom, Dick and Harry (aka potential and existing customers) about their bad experience.  Likewise, if everyone is singing your praises that can have a positive knock on impact on your leads and sales.

If Brand Sentiment is about how your customers are feeling, then Sentiment Analysis is how you go about determining the current sentiment.  This is simply done by monitoring and reporting on mentions across your social media platforms.  You may already report on ‘mentions’, however this information on its own is meaningless and is often misleading.  Sentiment Analysis takes things one step further to determine if the mentions are positive or negative and this enhanced data provides better direction for future activity.  By tracking how the mood changes over time you will be able to clearly see the things that make your customers happy and those that don’t.  Regular analysis will enable you to react quickly to any negative changes in sentiment, allowing you stave off potential crisis by pinpointing the underlying root cause and employing any necessary intervention strategies.

Let’s face it, sentiment analysis isn’t exactly brain taxing but it can be quite a timely task that involves monitoring all social media interactions and, as an absolute minimum, grading them either ‘positive’, ‘negative’ or ‘neutral’.  If you want your results to really mean something then you should drill down as far as possible, breaking down the results into topics – only then will you know exactly what the negativity or positivity relates to.

If you are working across an expanse of social media platforms and your interaction levels are high then you may want to look for external help.  There are agencies out there who specialise in sentiment analysis reporting, focusing on user-generated content, and some of these services are free.  If you are looking at outsourcing bear in mind that the majority of agencies use software to pick up and grade mentions. Software, however intelligent it has been programmed to be, is unlikely to understand irony and sarcasm in the same way a human would, so figures may not be hugely accurate due to the correct meaning being lost in translation.

In summary gauging Brand Sentiment and undertaking Sentiment Analysis are definitely activities you should be considering, especially during times of flux within any organisation.  If you’ve relaunched your brand, launched a new product, changed aspects of your customer support operations or have even just moved premises, taking time to note the resulting impact on brand sentiment should be factored in to your activities. Any changes you make, no matter how insignificant you feel they are at the time, can have a big impact on brand sentiment, positive or negative, and as such you should keep a close eye on things to prevent the disenchantment of a few from turning into a crisis.