Published Date: 24 July 2017
Tender Status: unsuccessful
Tender Opening Date: n/a
Tender Closing Date: 14 July 2017
Award Date: n/a
Contract Start Date: n/a
Contract End Date: n/a
Contract is suitable for SMEs: No
Contract is suitable for VCSEs: No
Official Journal of the European Union (OJEU) Contract Type: Services
VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.
Contact name: Procurement
Address: Sanctuary Buildings 20 Great Smith Street
London
SW1P 3BT
UK
Telephone: n/a
Fax: n/a
Email: [email protected]
Price Range: £1,500,000
