target360

Marketing Automation

target360 marketing automation helps you to increase the number of high quality sales leads you create and reduces the amount of effort you waste on unprofitable business. The result? A much greater return on investment. The software uses web analytics to capture the on and off-site activities of relevant prospects and shows you which prospects are showing the most buying signals. This allows you to focus your message in a way that generates more interest, more leads and more revenue.

Automated Email Marketing

target360’s automated email marketing application allows you to monitor which emails are having the greatest impact so that you can sharpen your focus with each and every mailshot. It helps you to get the right message to the right people at the right time. 

The system lets you create, test, send and monitor an email campaign from within your Microsoft Dynamics CRM system – and because it is fully integrated, it collects data on each lead’s interaction along the way.  You can find out more about this powerful email marketing tool by heading over to the target360 website.  

Lead Management and Lead Scoring

Web analytics data can be useful, but it doesn’t tell you much about the people visiting your website. That’s where target360 takes over: it provides you with a more in-depth profile of your website visitors, showing you their interactions, their specific interests and their sales readiness. With this data you can prioritise leads more effectively and assign them to the right people at the right time. Leads that are not quite ready to purchase can be adequately nurtured by marketing teams while those who are can be immediately passed on to sales.

Web Insights and Lead Tracking

target360’s web insights and lead tracking tool allows you to monitor the activity of all visitors to your website. Visitor IP addresses can be stored and the software used to identify exactly which companies are showing an interest in your products or services.  This information can be passed on to sales teams for further development. 

target360 also checks Whois Lookup to provide you with a geographical location for each IP address. So even if you do not know exactly who is visiting your site, you’ll know where they are visiting from. Of course, this information helps to create a valuable profile of ‘anonymous’ visitors. 

Digital Marketing Reporting

target360 gives you valuable marketing data in a daily, weekly or monthly report that allows you to see exactly how effective your campaigns have been. Instead of spending hours poring over spreadsheets, you can get an accurate and succinct picture of what is working and what isn’t, allowing you to readjust as required and get a better return on investment. target360’s reporting tool gives you regular updates on email performance, landing page stats, web activity and lead performance.

Microsoft Dynamics CRM Integration

Microsoft Dynamics is a CRM tool used by organisations worldwide. target360 has been built natively on this application so that our customers benefit from having all their leads and all their sales and marketing activities in one automated, intuitive CRM suite. By combining our market automation expertise with Microsoft’s CRM intelligence, we’ve been able to create an all-inclusive lead generation and management tool that consolidates and upgrades your digital acquisition. Find out more by visiting target360 online.