Internet Marketing Platinum

Social Media Marketing

It is becoming more and more important for companies to network with their target market via social media sites like Facebook, Twitter and LinkedIn. Most businesses will already have an account set up, but many of them fall short at adding fresh, new content on a regular basis. New content is essential for engaging with your potential customers, and of course it makes you easier to find through search engines like Google. However, we know just how difficult and time-consuming managing a social media account can be. So we provide a Social Media Marketing service that takes away the burden and allows you to get on with running your business. We can:

• Help manage your Facebook business page
• Manage your Twitter feed and improve your following
• Use LinkedIn to network online more effectively
• Add fresh content onto your company blog
• Maintain brand consistency across all social media channels

Social Media Management

Social media management accounts for the majority of the services that we provide. But it’s not simply a case of just setting up a Facebook business page or Tweeting to your followers. It’s about improving your online presence and using social media to boost website traffic and drive sales. As SEO specialists, we know how important a blog, Facebook account or Twitter feed can be in getting your company into the upper echelons of search engine results pages – and we know how to get the best from them. So if you want to reach your target market and improve sales using social media, speak to the team at Internet Marketing Platinum today on 0800 034 0304.

Social Media Branding

Branding is an increasingly important aspect of social media marketing, and it needs to be consistent across all channels. Customers can be seriously put off if your social media accounts are poorly branded or not themed – they might even think that they’ve got the wrong company, especially if you’ve used an obscure cover photo or a different logo.  It sounds simple, but many businesses are failing to get it right. And who can blame them when there are changes happening all the time? At Internet Marketing Platinum, we constantly monitor changes in the social media arena and respond when the time is right – whether it’s adding a new cover photo on your Facebook account or making topical posts on your blog. Find out more about how we can help develop your brand via social media by visiting Internet Marketing Platinum online.

Social Media Branding Examples

More and more companies are coming to us for creative Facebook, Twitter, YouTube, Pinterest and Google+ covers, having seen some of the designs we’ve come up with in the past. Our team of graphic designers are familiar with all the boundaries and have a track-record of delivering effective, targeted graphic solutions. You can see some examples of their work on our website. If you would like us to manage your social media branding, just give us a call on 0800 034 0304.

Facebook Business Pages

Facebook, along with Twitter, is without doubt the most influential social media platform, and it has endless potential as a marketing channel. Changes made in the last few years have allowed businesses to use Facebook far more effectively – you can now target campaigns to specific demographics and manage advertising budgets quite easily. However, changes are still taking place (and will probably continue to do so), and it’s not always easy to keep up with them. That’s why more and more businesses are looking to us to manage their Facebook Business Pages. We follow the latest trends and use advertising techniques that maximise your return on investment. Find out more about Facebook Business Page management by visiting Internet Marketing Platinum online.

Social Media Branding; Plumbers

In recent years, Internet Marketing Platinum has managed social media branding for many different kinds of businesses, including sole traders. On our website you’ll find some images of Facebook, Twitter, Google+ and YouTube covers for plumbers. These are just examples of what your pages could look like. Every project we work on is completely bespoke. We’ll design a set of covers that match your corporate identity, using the right colours and the right imagery.

Social Media Branding; Landscapers

On our website you’ll also find some examples of social media branding for landscapers. When you purchase our branding package you’ll receive:

• Facebook cover
• Twitter cover
• YouTube cover
• Google+ cover
• Free Pinterest setup

Social Media Branding; Hair & Beauty Salons

Follow the link above for examples of social media branding for health and beauty salons. Remember, every branding package is completely unique, with all cover pages made to match your colour scheme and corporate branding. To find out more about our social media branding services, please contact us on 0800 034 0304.

Internet Marketing

Internet Marketing, sometimes called Digital Marketing, Online Marketing or Web Marketing, basically refers to any form of marketing or advertising that is carried out online. It has become an essential part of a campaign, and it forms the crux of what we do. Our aim is to help businesses that have traditionally sought success in offline campaigns achieve the same success via the online medium, as well as to maximise ROI for companies that are already engaged in it. To do this we use a variety of proven online marketing techniques:

• Search Engine Optimisation (SEO) – the process of promoting a website on the world wide web using natural and organic methods, targeting specific search terms and improving page rankings. 
• Email Marketing – sending email messages to a targeted list of individuals and businesses that have opted-in to receive news about your company, your offers and anything else that might be of interest to them.
• Online Advertising – the use of Pay Per Click (PPC) functions to improve website traffic. 
• Video Marketing – using video to promote your website and to engage your visitors. 

Search Engine Optimisation

Search Engine Optimisation, often just abbreviated to SEO, is the practice of improving your website’s position in Google’s (and other search engines’) results pages using targeted keywords and various other techniques. It is possibly one of the most important aspects of internet marketing. Websites that fail to make the first pages of Google, Yahoo and Bing! search rankings are failing to connect with a huge number of potential customers who only browse the top 10 or 20 results. And worse still, they’ll be losing out to competitors who are in the top 10 or 20. 

No company can promise to get your website to that elusive No.1 spot, but we at Internet Marketing Platinum can promise to implement an SEO strategy that will improve your web presence and thus enhance your chances of making a sale. To discuss your requirements with an SEO expert, just give us a call on 0800 034 0304.

Small to Medium Internet Marketing

At Internet Marketing Platinum we love to work with small-to-medium sized businesses and help them get the most from their marketing budget. We focus on delivering fairly complex but easy to integrate strategies that SMEs can implement into their marketing plan. These strategies might include testing your website for user experience, introducing you to email marketing, looking for effective advertising opportunities on the internet, or perhaps even using video to speak to your local prospects. If you want to find out more about how you can maximise your return on investment through internet marketing, head over to our website or get in touch directly on 0800 034 0304.

E-mail Marketing

Email marketing is by far the most cost-effective form of online marketing. With one email you can promote your products or services amongst thousands of people who might be interested in what you have to offer, while also communicating with those who have bought from you before. If you would like to get started with email marketing, look no further than Internet Marketing Platinum. We have a great deal of experience in this area and can help you connect with potential customers more effectively. Email marketing is considerably cheaper than direct marketing and is much more likely to garner a positive response. Find out more by visiting Internet Marketing Platinum online.

Website Development

At Internet Marketing Platinum we offer the very best in website development services. We focus on building sites that are not just aesthetically pleasing but also well coded, easy to navigate and search-engine optimised. We can also develop Content Management Systems (CMS) that allow you to easily update your website as and when you need to, without requiring our help. Ecommerce functions can also be integrated. There are a whole host of options open to you. You can find out more about our web design and development services by visiting Internet Marketing Platinum online.

Wordpress Website Development

The importance of consistent branding cannot be underestimated. Your business cards, letter heads, flyers and compliment slips all have the same colours and graphics, so why shouldn’t your websites and blogs? We often find that a static HTML and CSS website has been designed and developed initially without a blog, only for one to be added at a later point in time using the standard WordPress, Joomla and Drupal themes. Obviously these platforms will not have a theme that exactly matches the company’s branding – but they do give the option of creating your own theme; though this can be a fairly difficult undertaking which requires some expertise. Internet Marketing Platinum has that expertise. If you would like us to develop a matching blog theme, just get in touch on 0800 034 0304.

Mobile Optimised Responsive Website

These days it seems almost everyone has a smart-phone or tablet. With more and more users preferring to use these devices for their internet browsing, businesses are having to develop specialist mobile versions of their websites. At Internet Marketing Platinum we offer two cost-effective options to help clients reach the mobile user more effectively:

1. Development of a separate mobile-optimised version of your website that runs alongside your existing website.
2. Conversion of your website so that it works optimally on all screen resolutions. 

Get in touch on 0800 034 0304 to speak to an adviser about improving your mobile web presence. 

Conversion Optimisation

Sometimes, online advertising and SEO efforts can be wasted because of the websites they promote are not converting. There are various reasons for this happening – it could be the fault of the web design, it might be that the SEO techniques are outdated, or it could even be that the keyword research was wrong in the first place. At Internet Marketing Platinum we are experts in conversion optimisation. We help you identify the stumbling blocks and implement solutions that deliver tangible results – after all, what good is it having plenty of website traffic but few actual customers?

Marketing for Restaurants

At Internet Marketing Platinum we love to work with UK restaurant owners. Of course, being based in Yorkshire we naturally appreciate good food. In fact, we enjoy the whole dining experience, and so it was only fitting for us to choose eating establishments as one of our specialist niches. We love helping restaurateurs gain more customers through internet marketing, and we are very good at developing and implementing solutions that are cost-effective – solutions that maximise your return on investment.  So if you want to more people to sample your culinary delights, speak to the team at Internet Marketing Platinum! Get in touch on 0800 034 0304.

Pay Per Click Management

Pay Per Click (PPC) management is another of our core internet marketing services. The best thing about PPC is that you only pay an advertising fee for each potential customer that has been successfully redirected to your website. It’s one of the most cost-effective forms of online advertising. You can find out more about our PPC management services on the Internet Marketing Platinum website. If you have any questions, please do not hesitate to ask.

Corporate Internet Marketing

To find out about our corporate internet marketing services, please get in touch directly on 0800 034 0304.

Web Design

There are thousands of companies in the UK that would be happy to create a website for your company, but not many of them could design an attractive website that is also a true online marketing tool, and which is able to capitalise on web traffic and convert visitors into customers. Internet Marketing Platinum is one of those few companies that can. Our expert web design team have a proven track record of delivering professional, engaging and search-engine friendly websites that offer real business benefits. Whether you want a site from scratch or a redesign, Internet Marketing Platinum can offer a high quality, cost-effective solution.

Concrete 5 Website Development

concrete5 is an open source Content Management System (CMS) that allows you to quickly and easily update your website as and when needed. It’s stable, secure and extremely easy to configure. To find out more about concrete5 and the advantages it holds over other CMS systems, visit Internet Marketing Platinum online or contact us on 0800 034 0304.

Drupal Web Development

Drupal is an open source CMS that powers millions of websites and applications worldwide. It can be used to build everything from personal blogs to e-commerce applications. If you need us to manage or integrate your Drupal CMS, or would like us to develop a new theme, just give us a call on 0800 034 0304.

Joomla Web Development

Joomla is another globally popular CMS that has thousands of extensions and designs. To date, there have been more than 35 million software downloads. User-friendly and mobile-ready, Joomla is an ideal content management solution.

E-Commerce Web Development

Whether you’re an independent shop or a multinational retailer, Internet Marketing Platinum can deliver an online trading solution that meets your specific business needs. We have a great deal of experience in Ecommerce web development and are familiar with all the major applications. So if you’re looking to sell your products or services online, get in touch with the experts on 0800 034 0304.