Published Date: 19 January 2018
Tender Status: active
Tender Opening Date: 19 January 2018
Tender Closing Date: 21 January 2018
Award Date: n/a
Contract Start Date: n/a
Contract End Date: n/a
Contract is suitable for SMEs: No
Contract is suitable for VCSEs: No
Official Journal of the European Union (OJEU) Contract Type: Services
VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.
The minimum investment required is £500,000, up to a maximum of £3M with a plan for further investment should the activity be successful.
Contact name: Procurement
Address: Upper Ground Floor 1 Victoria Street
London
SW1H 0ET
UK
Telephone: +442075781266
Fax: n/a
Email: [email protected]
Price Range: n/a
