Published Date: 20 April 2022
Tender Status: active
Tender Opening Date: 20 April 2022
Tender Closing Date: 10 May 2022
Award Date: n/a
Contract Start Date: n/a
Contract End Date: n/a
Contract is suitable for SMEs: Yes
Contract is suitable for VCSEs: Yes
Official Journal of the European Union (OJEU) Contract Type: Services
Background - Email Marketing Strategy
To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement.
Our key impact goals are to:
• Deepen relationships with supporters
• Maximise supporter value
• Retain commitment
What are we wanting to achieve with dynamically created assets for our emails?
• To increase channel revenue.
• To grow our active supporter database, this will include retaining actively engaged supporters and acquisition.
• To increase conversions and engagement for all our database.
Background - Proposal for Asset Creation Supplier
Budget range: £40 - 60K
The chosen supplier will be able to work with us in the following way:
• Provide licences for multiple users
• Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing)
• Connect with ESP (Adestra)
• Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services.
(Such as polls, countdown calendars, dynamic banners)
• Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel.
• WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts)
• WWF-UK will determine applicable business logic for each application set-up
• The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.
Contact name: Poonam Reid
Address: The Living Planet Centre,Brewery Road
Woking
GU214LL
England
Telephone: n/a
Fax: n/a
Email: [email protected]
Price Range: £40,000 - £60,000
