Contract Summary

  • Published Date: 20 April 2022

  • Tender Status: active

  • Tender Opening Date: 20 April 2022

  • Tender Closing Date: 10 May 2022

  • Award Date: n/a

  • Contract Start Date: n/a

  • Contract End Date: n/a

  • Contract is suitable for SMEs: Yes

  • Contract is suitable for VCSEs: Yes

  • Official Journal of the European Union (OJEU) Contract Type: Services

Print

Description

Background - Email Marketing Strategy

To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement.

Our key impact goals are to:

• Deepen relationships with supporters

• Maximise supporter value

• Retain commitment

What are we wanting to achieve with dynamically created assets for our emails?

• To increase channel revenue.

• To grow our active supporter database, this will include retaining actively engaged supporters and acquisition.

• To increase conversions and engagement for all our database.

Background - Proposal for Asset Creation Supplier

Budget range: £40 - 60K

The chosen supplier will be able to work with us in the following way:

• Provide licences for multiple users

• Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing)

• Connect with ESP (Adestra)

• Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services.

(Such as polls, countdown calendars, dynamic banners)

• Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel.

• WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts)

• WWF-UK will determine applicable business logic for each application set-up

• The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.

About the Buyer

Contact name: Poonam Reid

Address: The Living Planet Centre,Brewery Road
Woking
GU214LL
England

Telephone: n/a

Fax: n/a

Email: [email protected]

Value of Contract

Price Range: £40,000 - £60,000