Published Date: 17 September 2021
Tender Status: complete
Tender Opening Date: n/a
Tender Closing Date: 21 July 2021
Award Date: 27 August 2021
Contract Start Date: 1 September 2021
Contract End Date: 31 August 2024
Contract is suitable for SMEs: No
Contract is suitable for VCSEs: No
Official Journal of the European Union (OJEU) Contract Type: Services
VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.
VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.
The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.
A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.
The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year
Contact name: Procurement Team
Address: 3 Grosvenor Gardens
London
SW1W 0BD
GB
Telephone: n/a
Fax: n/a
Email: [email protected]
Price Range: £27,000,000 - £27,000,000
