Pure Latitude Ltd

Founder Martin Gray has been sailing for longer than he cares to remember. Having raced and cruised over the years in many boats in many locations, he realised that owning one type of boat in one location is actually quite restrictive. Add in the undeniable truth that boats spend far too much time moored up in the marina, and he saw the scope to create a yacht share model for like-minded sailors who want variety and flexibility in their sailing. Martin’s business background in asset optimization got him thinking about ways to improve utilisation. After exploring and evaluating a number of fractional sailing options, he came up with the unique Pure Latitude boat share club model that provides flexibility and choice at the same time as making more efficient use of the fleet. The result delivers the ideal boating experience, all at a cost level that compares very favourably to other models. The Pure Latitude boat share club support team run the operation day to day. They are on-site at Port Hamble and, together with our partners, ensure the boats are in a ready condition whenever you have booked them.

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