Eye for Marketing

Web Design

Is your site in need of a revamp? Are you losing out on business because of a dated design? Then let Eye for Marketing help. We have a team of professional designers and developers working together to create attractive, intuitive websites that engage users and inspire action. When building your website they will ensure that it is fully optimised for search engines like Google and Bing and that it follows W3C standards. They can also develop a user-friendly Content Management System (CMS) that allows you to update the website as and when you need to. So whether you need a static 1-page website or an interactive ecommerce platform, get in touch with Eye for Marketing today and we’ll provide you with a high quality website that meets all your business requirements.

Search Engine Optimisation

Search Engine Optimisation, often shortened to SEO, is a strategy for improving a website’s position in the results pages of search engines like Google, Bing and Yahoo when a certain search term is entered. So if, for example, you’re a florist in York, you’ll probably want to rank quite highly in those results pages when the search term “florist York” is entered. The way to do this is to ensure your website is keyword optimised and that it is generally ‘search engine friendly’. 

At Eye for Marketing we have a team of SEO specialists who can do just that. They’ll help you identify the keywords your customers are using, ensure they are implemented on your website in an appropriate and effective manner, and also take steps to give your website greater authority through active link-building, PPC campaigns and social media interaction. 

By improving your website’s position in the search engine rankings you give yourself a far greater chance of being found by potential customers, and thus a better chance of winning new business. 

Social Media Marketing

Social media channels like Facebook and Twitter have become invaluable resources for businesses looking to interact with their customers and engage with the market as a whole. This is because they allow you to promote products and services in a very direct (but often discrete) way, to enhance your brand image and to widen your company’s appeal. They also give you a way of directing new customers to your website, boosting traffic and improving sales. 

However, many businesses simply do not have time for posting on Facebook or ‘tweeting’ on Twitter - they have other, more pressing matters to deal with. That’s where Eye for Marketing can help. We’ll set up and manage your social media accounts on your behalf, ensuring all content is synchronous with your brand values and that customers are engaged in the right way. 

Social Media Training

If you’d prefer to manage your social media accounts yourself but are unsure how to use them or how to get the most from them, why not try one of Eye for Marketing’s Social Media Training courses? Key learning outcomes are as follows:

• How to set up a Twitter campaign, how to ‘tweet’ and how to interact with other users.
• How to set up a LinkedIn profile and how to use it for business.
• How to set up a Facebook Business Profile and how to use it to your advantage. 

Visit us online or get in touch to find out more. 

Email Marketing

Email marketing is one of the most influential and cost-effective marketing techniques you can use. However a campaign should be carefully planned and well-targeted, and the emails you send should inspire action on behalf of the recipient. Using the latest tools, our campaign managers are able to capture data which shows if the email reached the inbox, if it was read, if it was forwarded, if any of the links were clicked and if it converted into a sale. With this information you can see exactly how successful the campaign has been and make adjustments to improve your rate of success in the future. Find out more about our email marketing services by visiting Eye for Marketing online.

Pay Per Click

Pay Per Click, often abbreviated to PPC, is another way of increasing website traffic. Essentially you pay a certain amount of money for every time that someone clicks a link that directs to your website. The links will often take the form of an advert at the top or side of a browser, and they will appear on any website that is affiliated to yours. Those links that you see at the top of a Google search results page are also PPC – except these are officially known as Google Adwords. By bidding a certain amount on a specific keyword, you can ensure that your website hits the top of the pile. This is useful for businesses whose websites are yet to be fully indexed by the search engines (where SEO is yet to have an effect on your ranking). PPC can be confusing, but Eye for Marketing is here to help. We’ll ensure you get the most from your Adwords campaigns and that they do not end up costing you a fortune.

Logo Design

Eye for Marketing offers a professional logo design service for organisations of all types and sizes. Whatever sector you work in, our team of graphic designers can create something that reflects your corporate identity, enhances the value of your brand and gets you noticed by the right people (i.e. your target market). Before embarking on any design project we’ll take time to understand the business you run and the industry you operate in, who your customers are and which direction you are moving in. By doing this we have a much greater chance of getting it right first time.

Flyer Design

Once your logos have been designed we can then begin incorporating them on your promotional literature. As well as business cards and banners, we can design leaflets and flyers that help you grab people’s attention whilst maintaining a professional appearance. Artwork can be produced for leaflets of varying shapes and sizes, depending on your requirements. To find out more about this service, please head over to our website or get in touch using the number provided at the top of this page.