Published Date: 5 February 2018
Tender Status: active
Tender Opening Date: 5 February 2018
Tender Closing Date: 12 February 2018
Award Date: n/a
Contract Start Date: n/a
Contract End Date: n/a
Contract is suitable for SMEs: Yes
Contract is suitable for VCSEs: No
Official Journal of the European Union (OJEU) Contract Type: Services
VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand.
The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish:
•How content creation and delivery can be aligned to business priorities and customer needs
•KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs
•What tools/briefs VB/VE should be sharing with destinations to guide their content creation
•A more comprehensive understanding of what content performs most strongly
This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases.
Contact name: Michael Burke
Address: 1 Victoria Street Victoria
London
SW1H 0ET
UK
Telephone: 02075781064
Fax: n/a
Email: [email protected]
Price Range: £10,000 - £25,000
