Published Date: 7 July 2017
Tender Status: unsuccessful
Tender Opening Date: n/a
Tender Closing Date: 28 June 2017
Award Date: n/a
Contract Start Date: n/a
Contract End Date: n/a
Contract is suitable for SMEs: No
Contract is suitable for VCSEs: No
Official Journal of the European Union (OJEU) Contract Type: Services
VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm , specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.
Contact name: Procurement
Address: Sanctuary Buildings 20 Great Smith Street
London
SW1P 3BT
UK
Telephone: n/a
Fax: n/a
Email: [email protected]
Price Range: £1,500,000
