Published Date: 29 June 2017
Tender Status: complete
Tender Opening Date: n/a
Tender Closing Date: 19 May 2017
Award Date: 23 June 2017
Contract Start Date: 1 July 2017
Contract End Date: 31 December 2017
Contract is suitable for SMEs: No
Contract is suitable for VCSEs: Yes
Official Journal of the European Union (OJEU) Contract Type: Services
LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students.
To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period. This has helped to create spikes of interest.
In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible.
Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace.
We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms
Contact name: Kathryn Houghton
Address: 4th Floor Kingsway House, Hatton Garden
Liverpool
l3 2AJ
England
Telephone: n/a
Fax: n/a
Email: [email protected]
Price Range: £150,000
