Precision Marketing Group

Mailing Lists

Here at the Precision Marketing Group we provide customers with a comprehensive list broking service. This allows customers to access current, comprehensive and accurate data about their key targets in order to drive marketing activity and maximise ROI. We supply data in accordance with the Direct Marketing Associated (DMA) Code of Practise. Examples of our data ranges include:

• Business: mailing, telephone, fax, opt-in email data, named decision makers, SIC codes and turnover.
• Consumer: mailing, telephone, opt-in email data, access to 20 million households and lifestyle/ demographic selections.

Database Management

The use of accurate data is essential when carrying out medium to large scale mailing projects in order to keep costs to a minimum. Royal Mail figures state that 160 million items are undelivered or returned each year due to obsolete data. It is therefore important to use data that is accurate and up-to-date. We provide clients with free data audit services to highlight how many MPS, deceased, duplicate and goneaway contacts feature in their records. We can then provide customers with a range of services that include: De-duping, Postcode Address Files, Merge/Purge Suppression, MPS/ TPS/ CTPS and NCOA, Data Enhancement and Profiling, Sortation for Maximising Postage Accounts and Return Handling.

Print Management

We provide first class print management services including: envelope overprinting, postcards, newsletters, brochures, point of display, variable print and digital printing. Our experience in the industry has enabled us to build great relationships with reliable print companies that supply outstanding print solutions. Please contact us at Precision Marketing with your requirements.

Mailing Fulfilment

At Precision Marketing we are continually evaluating and developing our services to meet and exceed customer requirements. We have invested in new technology that enables us to offer a fantastic range of fulfilment options. These include: Laser Printing, Polywrapping and Envelope Enclosing, Folding and Finishing, Hand Assembly, Pick and Pack and Plant List. All of our mailing fulfilment services are carried out to incredibly high standards and are delivered within agreed time-frames. Please visit our website to find out more about specific services or, alternatively, please contact us directly at Precision Marketing and we will discuss suitable options with you.

Postal Services

Our postage specialists are on hand to provide customers with expert advice on the most effective postage solutions that help to maximise cost savings. These solutions may feature: Advertising Mail (the mailing of a largely uniformed message), Sustainable Mail (offers reduced postage tariffs for the use of environmentally friendly mailing methods and materials), Barcode (applying a barcode as part of the address), OCR (optical character recognition), Business Mail (discounted postage rates), Publishing Mail (discounts for publishers), Unsorted Services (discounts against franked or stamped mailings) and Overseas Mail (consolidated mailing services).

E-Marketing

E-marketing is an effective tool with a global reach. Various methods can be used to reach consumers in different ways. We offer a range of e-marketing services including:

• Email marketing: bespoke email design, personalised email broadcast, PURL links, spam analysis, ROI reports, account management and more.
• Mobile marketing: promotional marketing, reminders, invitations, updates, email notifications, text to subscribe and more.
• SMS marketing services: SMS broadcasts – text only.
• MMS marketing services: inbound and outbound.

Telemarketing

Precision Marketing is pleased to provide outstanding telemarketing services. Our eight-seat, outbound telemarketing unit has been created to provide business with effective telemarketing solutions including: Lead Generation, Market Research and Customer Surveys, Data Cleansing and List Building. Our highly skilled and experienced team of full time operators are in place to act as an extension of various businesses in order to meet objectives.

Campaign Response Handling

At Precision Marketing we are experts in response handling. In fact, we handle more than a quarter of a million responses each year! Our response handling services feature data capture, telephone call handling, email/ SMS, competition entries, mailing returns handling, brochure requests, mail order processing, surveys, certificates and membership/ loyalty card fulfilment. We dedicate an account manager to ensure that all marketing campaigns run smoothly.