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The Public Relations Consultants Association (PRCA) is the leading trade association for the UK PR consultancy industry.
It exists in order to raise standards in PR and to help member agencies become better, more effective businesses.
The PRCA represents more than 160 members who, between them, represent around 70% of the UK PR industry's fee income.
All PRCA members have to achieve the Consultancy Management Standard (CMS), a professional accreditation now adopted by PR agencies in 11 countries around the world.
All PRCA members are bound by a Professional Charter and Code of Conduct.
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