Updated: Friday the 25^th of May, 2012 The Promotional Mix

Although there are no definitive figures for the total annual promotional merchandise spend in the UK, it certainly runs into many millions of pounds. And your company is contributing to that vital sector of our economy.

Indeed,” Promotional Merchandise” is a difficult term to define – we all associate the traditional pens, T-shirts, polo shirts, mugs, keyrings, umbrellas, mousemats, conference folders and so on as part of the traditional promotional merchandise mix, but what about electrical goods such as MP3 players, DVDs or USBs? Or garden furniture, kitchen products, books, jewellery, trophies? In fact the list is almost infinite. It’s really any product which can, in some way, be used to promote your company, its products, or services.

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